Bill Morrissey
President and Founder | Morrissey Hospitality

Minnesota is in the middle of the recession, but we have the highest RevPAR in our area, based on our yield in a really challenging environment. When things get soft what comes bubbling to the top are inefficiencies and unprofitable areas like food and beverage. Being full service, we know how to manage the F&B. What we looked for – and found - was the right technology to let us unlock yield management and data mine a customer database that is 15 years rich.

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