Guest
Experience Measurement
Features
-
•electronic
thank you
note and
survey
invitation
as follow-up
to guest
visit as an
enhancement
to your
existing
Maestro
system
-
•advanced
web-based
survey
technology
-
•custom
property
branding
-
•informative,
easy-to-use
reporting
action
priorities
identified
-
•interpretation
guidance
-
•unique
flexibility
- unlimited
survey usage
-
•cumulative
database
maintained
-
•strict
confidentiality
and
integrity
-
•rigorous
statistical
analysis
Experience
the Benefits
of GEM
-
•know
that guest
service
expectations
are being
met
-
•confidence
to charge
“what the
market will
bear”
-
•early
Warning
System for
property
service/quality
issues
-
•test
new
initiatives
- quick
feedback
-
•reduce
resource
allocation
to guest
feedback -
GEM provides
efficiency
at low cost
-
•link
service
delivery to
revenue and
profit
-
•new
information
& insight to
help you
achieve
operational
excellence
and
differentiation
(sustainable
competitive
advantage)
-
•sustainable
competitive
advantage
results in
increased
repeat
business,
increased
occupancy,
more on-site
purchases
Increase
Revenue
-
•GEM
tells you precisely what
matters to your guests and
what you need to do to keep
them coming back
-
•deliver
consistently on the benefits
that guests value most to
increase referral and return
stays
-
•identify
new opportunities to boost
sales and usage of onsite
facilities and services
Build
Guest Loyalty
-
•loyal
guests are
typically your
most profitable
guests
-
•invite
performance
evaluation; show
your guests you
are committed
and accountable
-
•automated
thank you
following visit
shows guest
appreciation
-
•continued
property
exposure
Control Costs
-
•fix
problems fast
before they
escalate
-
•reduce
costs by
allocating your
resources
(staff, time and
money) to the
areas that most
impact guests’
loyalty
-
•by
knowing what
benefits guests
most value and
consistently
delivering these
benefits you
don’t have to
respond to every
competitive
action
Outperform the
Competition!
-
•compare
your performance
against key
competitors
-
•identify
the performance
gaps between
yourself and
competitors
-
•know
where to
allocate
resources to
eliminate the
important gaps
-
•make
better decisions
and act with
certainty
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