Maestro Strengthens Internet Integration; Provides Clients Free Online 'Web Connection' Training to Boost Revenue, Productivity

New Web training program teaches operators the most effective online strategies, how to use Maestro Internet tools to increase profitability


NORTHWIND, provider of Maestro Enterprise Property Management hotel software and reservation software solutions for hospitality, today announced it strengthened its already robust suite of Internet connectivity tools by launching a series of free online training classes to boost clients' revenue, occupancy and productivity. Maestro's professional "Web Connection" classes will teach operators how to leverage Phase One of the company's new Internet tools to increase profitability. New Web Connection functions include Online Table Reservations, ResEze Group Management Controls, Online Package Element Building and Condo-Timeshare Owner Account Access, all designed to deliver optimal guest services and improve efficiency.

"The Internet is the fastest growing source of reservations in hospitality," said Warren Dehan, president, U.S. Operations for NORTHWIND-Maestro PMS. "Maestro PMS is already delivering the industry's most advanced tools that enable its users to capitalize on this accelerating trend. Even the best tools are more valuable in the hands of a well-trained team, so we are launching a series of free 'Web Connection' webinars as part of our Four-Diamond service to give Maestro clients a comprehensive understanding of how to be more competitive and profitable online." NORTHWIND-Maestro PMS users may register for a Web Connection training seminar by visiting

NORTHWIND-Maestro PMS is implementing its ongoing Web Connection initiative in three phases. Phase One is revenue-focused and enables operators to use Maestro ResEze and Yield Management to develop and deploy more effective 'best available rate' revenue optimization and marketing strategies across all Internet channels for one property or a chain. Maestro's expanded Web functionality boosts the effectiveness of GDSes, third-party Internet travel sites, travel agents, hotel and corporate booking sites, the property or chain's corporate website as well as CRO and other voice channels. Phase One further streamlines revenue centers by enabling owners to monitor their units' availability and account balances online via ResEze Online Account Access integration with Maestro Condo Owner Management.

Phase Two of Maestro's Web Connection streamlines the corporate booking process by providing fully integrated online tools that enable corporate meeting planners to create and manage group blocks, rooming lists and other activities online via ResEze. This frees property sales staff to concentrate on other accounts and ensures each groups' stay is booked accurately. The new online group booking features will be available in the second half of 2007. Phase Three, implemented in 4Q' 07, will provide additional guest centric controls that allow guests to book, build and modify their own package reservations over the Internet. The new online dynamic package reservation functionality will adhere to property specified controls and enable online bookers to create their own property experience as they make room reservations. Maestro's online packages are now also easier to reserve thanks to a new rate-based structure that enables guests to follow a logical sequence of steps to build their own packages.

Dehan noted that when guests book property activities before they arrive, they spend more time on property and their revenue remains in-house. Additionally, when guests make reservations themselves it saves operators real money because clerks can focus on serving guests that are already on property. Maestro's new online package functionality will enable guests to reserve a wide spectrum of package and non-package property activities, such as golf tee times, dining reservations, spa treatments, recreational equipment rentals and other activities from the property's site with ResEze. This will keep guests on property while allowing operators to maintain a 360 degree view of each guest through the guest-centric Maestro PMS integration.

Dehan said, "We are providing Web Connection training as a standard part of our Four-Diamond Service program. When all Maestro's Web Connection modules are used to their fullest, clients can expect greater productivity and increased online revenue."

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