Features

• electronic thank you note and survey invitation as follow-up to guest visit as an enhancement to your existing Maestro system
• advanced web-based survey technology
• custom property branding
• informative, easy-to-use reporting action priorities identified
• interpretation guidance
• unique flexibility - unlimited survey usage
• cumulative database maintained
• strict confidentiality and integrity
• rigorous statistical analysis

Experience the Benefits of GEM

• know that guest service expectations are being met
• confidence to charge “what the market will bear
• early Warning System for property service/quality issues
• test new initiatives - quick feedback
• reduce resource allocation to guest feedback - GEM provides efficiency at low cost
• link service delivery to revenue and profit
• new information & insight to help you achieve operational excellence and differentiation (sustainable competitive advantage)
• sustainable competitive advantage results in increased repeat business, increased occupancy, more on-site purchases

Increase Revenue

• GEM tells you precisely what matters to your guests and what you need to do to keep them coming back
• deliver consistently on the benefits that guests value most to increase referral and return stays
• identify new opportunities to boost sales and usage of onsite facilities and services

Build Guest Loyalty

• loyal guests are typically your most profitable guests
• invite performance evaluation; show your guests you are committed and accountable
• automated thank you following visit shows guest appreciation
• continued property exposure

Control Costs

• fix problems fast before they escalate
• reduce costs by allocating your resources (staff, time and money) to the areas that most impact guests’ loyalty
• by knowing what benefits guests most value and consistently delivering these benefits you don’t have to respond to every competitive action

Outperform the Competition!

• compare your performance against key competitors
• identify the performance gaps between yourself and competitors
• know where to allocate resources to eliminate the important gaps
• make better decisions and act with certainty