SAMPLE SURVEY

Increase Revenue

• GEM monitors guest perceptions to help you to optimize property resources and ensure you are providing superior value
• GEM can tell you precisely what matters to your guests and what you need to do to keep them coming back
• Use GEM to ensure that you consistently deliver the benefits that guests value most to increase referral and return stays
• Identify new opportunities to boost sales and usage of onsite facilities and services
   

Build Guest Loyalty

• Loyal guests are typically your most profitable guests
• Automated thank you following guest stay shows your appreciation for their business
• Invitation to provide performance feedback show your guests that you are committed
  and accountable
• GEM makes it easy to "re-connect" with guests where a follow up action is
  appropriate

Control Costs
 

• Fix problems fast before they escalate and/or cost you future business
• Reduce costs by allocating your resources (staff, time and money) to the
  areas that most impact guests’ loyalty
• By consistently delivering on the benefits your guest value most, you don’t
  have to respond to every competitive action

Outperform the Competition!
 

• Compare your performance against key competitors
• Identify relevant performance gaps between yourself and competitors
• Know where to allocate resources to eliminate the relevant gaps
• Act with certainty and make better decisions

GEM System Features...
 

• Seamless, automatic electronic thank you note and survey invitation is fully
  integrated with Maestro
• Unique survey flexibility, unlimited survey usage, advanced web-based survey
  technology
• Custom property branding, survey incentive, post survey landing page
• Accurate, customizable and easy-to-use reporting (weekly and/or monthly)
  supported by rigorous statistical analysis
• Interpretation guidance available if required
• Secure, confidential cumulative database maintained and available 24/7
• GEM is fully integrated with Maestro’s ResWave and new Guest Rewards and
  Loyalty program
• GEM customers can showcase positive overall scores (superior value, service,
  referral, re-book) and select guest comments on their own property website using
  a unique GEM widget

Experience the Benefits of GEM …

• Know that guest service expectations are being met
• Early Warning System for property service/quality issues
• Test new initiatives quickly and accurately
• Reduce resource allocation to guest feedback - GEM provides efficiency at
  low cost
• Full GEM/Maestro integration allows for linkage of service delivery to revenue and profit
• Ongoing access to relevant guest intelligence & insights to help you achieve operational excellence,
  meaningful differentiation and sustainable competitive advantage
• Sustainable competitive advantage results in increased repeat business, increased occupancy,
  increased profit
• Have the confidence to set your room rates based on the value that you deliver