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Guest Experience Measurement


Increase Revenue

  • GEM monitors guest perceptions to help you to optimize property resources and ensure you are providing superior value
  • GEM can tell you precisely what matters to your guests and what you need to do to keep them coming back
  • Use GEM to ensure that you consistently deliver the benefits that guests value most to increase referral and return stays
  • Identify new opportunities to boost sales and usage of onsite facilities and services

Build Guest Loyalty

  • Loyal guests are typically your most profitable guests
  • Automated thank you following guest stay shows your appreciation for their business
  • Invitation to provide performance feedback show your guests that you are committed
    and accountable
  • GEM makes it easy to "re-connect" with guests where a follow up action is

Control Costs

  • Fix problems fast before they escalate and/or cost you future business
  • Reduce costs by allocating your resources (staff, time and money) to the
    areas that most impact guests’ loyalty
  • By consistently delivering on the benefits your guest value most, you don’t
    have to respond to every competitive action

Outperform the Competition!

  • Compare your performance against key competitors
  • Identify relevant performance gaps between yourself and competitors
  • Know where to allocate resources to eliminate the relevant gaps
  • Act with certainty and make better decisions

GEM System Features...

  • Seamless, automatic electronic thank you note and survey invitation is fully
    integrated with Maestro
  • Unique survey flexibility, unlimited survey usage, advanced web-based survey
  • Custom property branding, survey incentive, post survey landing page
  • Accurate, customizable and easy-to-use reporting (weekly and/or monthly)
    supported by rigorous statistical analysis
  • Interpretation guidance available if required
  • Secure, confidential cumulative database maintained and available 24/7
  • GEM is fully integrated with Maestro’s ResWave and new Guest Rewards and
    Loyalty program
  • GEM customers can showcase positive overall scores (superior value, service,
    referral, re-book) and select guest comments on their own property website using
    a unique GEM widget

Experience the Benefits of GEM …

  • Know that guest service expectations are being met
  • Early Warning System for property service/quality issues
  • Test new initiatives quickly and accurately
  • Reduce resource allocation to guest feedback - GEM provides efficiency at
    low cost
  • Full GEM/Maestro integration allows for linkage of service delivery to revenue and profit
  • Ongoing access to relevant guest intelligence & insights to help you achieve operational excellence,
    meaningful differentiation and sustainable competitive advantage
  • Sustainable competitive advantage results in increased repeat business, increased occupancy,
    increased profit
  • Have the confidence to set your room rates based on the value that you deliver

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Free Demo Hotel PMS for integrated multi property hotel and resort management

What our clients say

We have reduced our reservations department by one employee, grown our ADR by 7%, provided better guest service at the front desk –all in the first year of deploying ResEze & using effective yield management.

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Bob Belansen
Owner | Grand Hotel of Cape May

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