Direct website booking is more important than ever for independent operators to market themselves, increase occupancy and control booking costs. Maestro's integrated Web Connection suite featuring ResWave booking engine and Emarketing, gives operators real-time direct website booking and customized control of rates and availability across online channels to maximize profitability. Guests and groups self-serve over the web, book amenities and activities and personalize their stay before they arrive so your staff can focus on meeting their every need.

ResWave Booking Engine

Integrating a state-of-the-art booking engine like ResWave into your Independent hotel Website to complement your third party distribution channels can help you compete with the big hotel chains, boost your reservations, reduce costs, and enhance guest loyalty. ResWave Booking Engine offers:

• Guest-self serve options to personalize their stay with online booking of activities and amenities such as spa, golf and dining
• Customized hotel website look and feel with room descriptions, images, videos
• 2-way GDS interface
• Real-time accurate rates, availability and inventory streamed directly from Maestro PMS
• Online Group Management with Rooming list view, group landing pages and RFP processing
• Condo and Timeshare Owner Management over the web
• Website visitor and guest profile account opt-in
• Maestro Eforms Includes automated unlimited e-confirmations, social media, emarketing & integrated e-guest surveys

ResWave Booking Engine combines the latest emerging technologies with consumer-focused streamlined functionality including seamless customization with hotel website look and feel for brand integrity, guest-centric easy step-by-step booking process and online merchandising capabilities such as hotel descriptions, visually rich images, videos and links.

Emarketing

Maestro's Web-based Emarketing tool consolidates emails and relevant guest data from all channels (GDS, POS, PMS, CRS, Call Center, Info Requests). Effectively targeted campaigns will attract guests based on their guest profile, stay patterns and activity preferences to fill rooms during seasonal soft periods. When promotions are intelligently designed and personalized to guests that are most likely to respond, guests feel valued, revenues go up and everyone wins. Maestro's Emarekting tool features:

• Robust List & Subscriber Management
• RSS & Forward to a Friend
• Superior Deliverability Tools & Spam Meter
• Built-in WYSIWYG editor, templates and design services
• Powerful Visual and GEO Tracking
• Best Practice Consulting to assist your marketing team and ensure there is no gap in continuity due to staff turnover

Complete E-Business Solution

Learning to create and execute effective social marketing programs may not be easy, but NORTHWIND is ready to help. NORTHWIND's E-Business marketing services help hoteliers reach guests with social media marketing, emarketing campaigns and customized trackable landing pages (micro-sites) that grab the attention of new visitors and keep guests coming back. Services include:

• Search Engine Optimization (SEO)
• Best Practices Consulting
• Social Media Marketing - Facebook & Twitter Visibility (SMM)
• Link & Channel Marketing
• Email Marketing to emails centralized in database from all channels
• Reputation Management (Online Reviews & E-Guest Surveys (GEM))
• Website Usability and Website Design to Improve Conversions
• Tracking with Google Analytics
• Monthly Monitoring & Reporting